WHAT IS GOTCHA?

Founded by Dave Graybill, GOTCHA is a nonprofit movement of philanthropic individuals on a mission to inspire Americans to “Get Off The Couch & Heal America.”

GOTCHA exists to activate people at the local level—encouraging individuals to become more aware of the needs within their own communities and more engaged in solving them. It challenges Americans not only to give, but to care about how their dollars are used.

With nearly 20 years in the nonprofit space, Dave previously founded Pink Heals—an organization that grew to over 200 vehicles nationwide, operating entirely through volunteerism. Through that experience, he witnessed both the power of giving and the widespread breakdown in accountability across the nonprofit sector.

That reality became the foundation for GOTCHA.

The core problem is simple. Donors have lost trust because too often, there is no clear line of sight between a donated dollar and the person it was meant to help.

GOTCHA solves this by creating a system of total transparency and accountability—leveraging technology to track every dollar from the moment it is given to the moment it reaches the end user. Donors are no longer left guessing. They can see exactly where their money goes and the impact it creates.

But GOTCHA goes further. It doesn’t just improve how people give – it helps rebuild the systems people rely on. Through its platform, GOTCHA introduces and supports two core frameworks:

• The Human Economy — a system that organizes purchasing power, lowers costs, and keeps money moving inside local communities
• The American Healthcare Revolution — a system that funds non-emergency healthcare at the community level, improving access while reducing overall cost

Together, these systems address the root problems affecting everyday Americans:

• rising cost of living
• lack of healthcare access
• financial pressure on families and small businesses
• and the loss of trust in institutions

Education is the bridge. GOTCHA is building a public learning system designed to teach people:

• how money moves
• why costs continue to rise
• how healthcare really works
• and how these new systems create practical solutions

This is not a theory. It is a real-world learning platform that equips individuals, communities, and leaders with the understanding needed to take action.

Accountability in giving is no longer optional—it’s expected.

Understanding how systems work is no longer optional—it’s necessary.

GOTCHA supports the infrastructure needed to make that level of transparency and accountability possible.